You won’t want to wait until the very last minute to step up your digital marketing strategies as the holiday season is just around the corner.
Oh sure, it is definitely beginning to feel like the most romantic time of the year. Christmas decorations, lights, and even peaking Christmas trees are all over the streets right now! Flowers are quite vital on this significant holiday. You can raise and grow your holiday floral sales the proper way by following these eight suggestions.
How to Increase and Boost Your Christmas Flower Sales: 8 Tips
Christmas will be here before you know it, so now is the time to start planning your holiday marketing and strategy to maximize your profits during this busy, if not busiest, time of year. By employing a few simple sales techniques, you may exploit the energy around the holidays to effectively draw both new and returning visitors to your website. Here are eight marketing techniques to help you dominate the online floral market.
1. Time to Update Your Company’s Logo to Make It More Attractive
Having an appealing corporate and business image is the first step to winning a customer’s heart. Customers won’t stay if there isn’t a distinct, appealing logo and proposal. Adding a festive accent to your logo for X-Mas is an easy way to start the holiday season. There are several methods to convey, with a straightforward yet clear piece of artwork, “We’re ready to provide your Christmas flowers.”
Keep in mind that you don’t have to build something that is overly intricate. Think about including some snow and a string of holiday lights, or play with with the colors red, green, and white in your flower arrangements.
2. Design a Cool Email Sign-up Form
Avoid the typical because it can be a little dull. Think beyond the box, and what better time of year to do so than during the holidays when fun and imaginative ideas literally overflow? Create a popup with a Christmas theme on your website to collect email addresses as another way to increase your Christmas flower sales.
Give your email sign-up form, if one is present as part of your marketing, a seasonal flair by using the same images from your logo and landing pages. You should also give a deal on your sign-up form if you want to increase both your email list and your sales. Many people will undoubtedly pay notice to this!
3. Christmas Landing Pages Are a Must
As we continue with the eight suggestions for increasing Christmas flower sales, we have one that is crucial if you want to grow your company during the holidays. After deciding on your Christmas plans and promotions, create landing pages to target holiday clients and increase your sales.
You can either have a single landing page with all of your Christmas promos or separate pages for each deal, depending on what works best for you. The process is straightforward if your website already has a landing page template. If not, there are lots of landing page creators online.
4. Add Fun Christmas Email Subject Lines
Yep! It’s time to raise your email marketing open rates and there’s no better way of killing it than with suitable, unique, and incredibly enjoyable subject lines for the Christmas season. Start concentrating your emails on Christmas sales and promotions now that Thanksgiving is past.
By using a Christmas emoji, your subject line may stick out in your readers’ inboxes. Naturally, categorize your email lists so you can give potential customers the right promotions. It’s advantageous to have the option to personalize the emails because research has shown that doing so boosts revenue and increases open rates.
5. Free Delivery Anyone?
One of the best strategies to increase your sales of Christmas flowers is to advertise a week of free shipping and deliveries—obviously not for the full month. Why? The “purchase” button in a customer’s shopping basket is frequently accompanied by free shipment or delivery, especially during the Christmas season when shoppers are inundated with offers from several businesses.
If you can, provide free shipping on all of your holiday orders. You can also offer it once they reach a specified price threshold to entice clients to increase their purchases and boost your earnings.
6. Create Your Own Christmas Flower Guide
People often welcome a little help when it comes buying flowers, especially for major holidays. You may make it easier for customers to choose flowers this holiday season by including a Christmas Gift Guide on your website. It’s also a terrific tool for cross-promotion because you can promote the guide in social media postings, emails, and blog articles. Make sure the gift guide includes links directly to each item mentioned, making it simple for clients to place orders and finish the checkout process.
7. Try a Holiday Giveaway
It has been widely established that freebies are one of the greatest and most efficient ways to not only attract new clients but also greatly increase your sales once people are familiar with your brand and the products you provide. Christmas is a terrific time of year for giveaways since it boosts participation. You might, for instance, host a competition called “12 Days of Christmas” where participants may win a prize each day.
Additionally, by doing this, you may daily spotlight the contest winners on your social media feeds, which will increase interest. Don’t forget to ask participants to include a tag for your shop in their entries to boost recognition of your business.
8. Paid Ads on Google and Social Media Channels
Around Christmas, when everyone is in a spending mode, is the best time to make an investment in web advertising. The final piece of advice to increase your Christmas flower sales is to consider employing sponsored advertising on Facebook or Instagram to advertise your seasonal specials in addition to the regular organic content you’ll be posting. Publish Google ads if you have the money to do so. These adverts will increase your overall sales because they expose your goods to a larger portion of your target market.
And presto! You now have some excellent holiday advice that will unquestionably enable you to boost your flower sales during the merriest time of the year.
Learn more: 10 Cut Flowers From Australia Every Florist Wants